Celebrating and hyping your friends instead of celebritiesCreating friend-focused merchandise and media coverageNYC marathon

Forget celebrities, sports stars, politicians, you should hype your friends

Dec 14, 2025 · 1:33

Summary

A stranger on the subway thinks we should hype our friends like celebrities. Kareem agrees. The rider points to marathon spectators waving giant face signs and shrieking when their people run by, then asks why we don't bring that energy to everyday life. Why not write press coverage about your friends? Why not wear a t-shirt that just says "Scott" like it's concert merch? The conversation spirals into a manifesto about treating friends, and even strangers, with the enthusiasm usually reserved for Taylor Swift or sports stars. Give your friends little presents all the time. Tell random people they look good. Hand out tissues, metaphorically speaking. It's a wholesome call to redirect our fan energy toward the people who actually matter, whether that's your buddy Mike or someone struggling on the train who needs a moment of grace.

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Full Transcript

So, what's your take? Forget celebrities, sports stars, politicians. You should hype your friends.

100% agree.

Like, were you at the marathon cheering? I was at the marathon cheer.

People have those big like face signs of all their friends and like when there, you know, someone comes along and they scream and they shriek and they jump around and someone they know and they hug.

Do you think anyone disagrees with this state? Yeah. I think people like don't like to show their affection for their friends. They like to do like, you know, Taylor Swift.

So, we want to start treating our friends and our pals and our peers like the celebrities that they are. Yeah. They're the most important people in your life. Why are you talking about them?

True. Why aren't you giving them little presents all the time? Why aren't you giving them money?

Why are we writing press about them? Yeah, exactly.

We should be writing [laughter] I'm going to write a blog called the friend blog and it's just I'm going to do coverage.

Strangers, too, like at the marathon, right? Like you're like you spend 5 hours giving out tissues, cheering, you know, screaming for all these strangers walking by. Why not treat strangers like that in your in real in real life? Yeah. Yeah. I I've been tell I've been telling people you look good today. I think I said that to you.

Yeah. Thank you. Of course. You know, and then you or just like being patient and kind, you know, and respectful of people like Rando's on the train. Like if you were able to give someone a tissue while they're running in the marathon, you should be able to like like give someone a moment of grace on the train. I don't think anyone would disagree with us unless they're an

Or even like in conversation too if someone was like, "Oh yeah, that new Geese record is rad." Like, "Yeah, buddy. So is my friend Molly. She makes like the best cookies on the planet. I would like wear swag with my friends on it, you know, like a concert t-shirt, but it's my buddy Mike

that just says Mike. Yeah, why not? I'm going wear a t-shirt that says Scott. Scott. [laughter]

Who's Scott? He's my friends.

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